Aumento do IVA afasta Yahoo! de Portugal

Ou… o país adiado.

Aumento do IVA afasta Yahoo! de Portugal: “‘O aumento da taxa máxima do IVA de 19% para 21% afastou a gigante Norte-americana Yahoo! de se estabelecer em Portugal, mais concretamente na Região Autónoma da Madeira. Uma decisão que poderá ter como consequência a deslocalização de mais de 70 milhões de euros de receita fiscal que, caso a empresa se registasse na Madeira, entrariam nos cofres do Estado.'”

(Via A Mao Invisivel.)

The Power of Defaults

Professor Thorsten Joachims and colleagues at Cornell University conducted a study of search engines. Among other things, their study examined the links users followed on the SERP (search engine results page). They found that 42% of users clicked the top search hit, and 8% of users clicked the second hit. So far, no news. Many previous studies, including my own, have shown that the top few entries in search listings get the preponderance of clicks and that the number one hit gets vastly more clicks than anything else.

What is interesting is the researchers’ second test, wherein they secretly fed the search results through a script before displaying them to users. This script swapped the order of the top two search hits. In other words, what was originally the number two entry in the search engine’s prioritization ended up on top, and the top entry was relegated to second place.

In this swapped condition, users still clicked on the top entry 34% of the time and on the second hit 12% of the time.

Muito interessante: The Power of Defaults pelo Jakob Nielsen.

eBay compra Skype

Já toda a gente deve saber e de certeza que toda a gente irá falar vezes e vezes sem conta sobre esta mega-compra (2.6 billion US):

London, September 12, 2005 – eBay Inc. (Nasdaq: EBAY; has agreed to acquire Luxembourg-based Skype Technologies SA, the global Internet communications company, for approximately $2.6 billion in up-front cash and eBay stock, plus potential performance-based consideration. The acquisition will strengthen eBay’s global marketplace and payments platform, while opening several new lines of business and creating significant new monetization opportunities for the company. The deal also represents a major opportunity for Skype to advance its leadership in Internet voice communications and offer people worldwide new ways to communicate in a global online era. Skype, eBay and PayPal will create an unparalleled ecommerce and communications engine for buyers and sellers around the world.

E esta hein? Skype a integrar uma plataforma de comércio electrónico, lado a lado, com o Paypal.

Update: Excelente leitura para quem queira mais informação.